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Customer advertising for home service businesses

Somebody's swearing by you. Hear it, thank them, book the job.

Your customers already recommend you in group chats you never see. Give each one a link, see every friend who books, and say thanks once the job is done and paid.

Book a demo

$149 a month, plus the thank-yous you choose. No fee per job.

Example: a customer swears by Spotless Home in a neighborhood group chat, and Robin tells the owner who booked.

Maple St. group chat · Wed 4:18 PM

Anyone know a good house cleaner?DM
DRSpotless Home. I swear by them.
Use my link for 20% off your first clean. (I get a $50 thank-you if you book.)
Booked them for Thursday.DM

Psst. Dana swore by you.

Dave booked a deep clean for Thursday.

Spotless Home in October· Example businessViews412Booked9Thank-yous$584.10Per booked job, plan included$81.46

Your best customers already advertise for you. They never get a link, a thank-you or the credit.

  • Cleaning

    “Ask for Maria. She's amazing.”
  • Roofing

    “They found the leak nobody else could.”
  • HVAC

    “Same-day fix, in August.”
  • Plumbing

    “Didn't try to upsell me once.”
  • Pest control

    “No more ants. Seriously.”
  • Lawn care

    “Best yard on the street.”
  • Pools

    “Clear water all summer.”
  • Electrical

    “Showed up exactly when they said.”
What a swear-by sounds like. Illustrative examples.

One place for every swear-by. Who sent who, what booked, what it cost.

Built for the owner with five minutes between jobs: the next thing to do is always at the top.

Example business · Spotless Home

They swear by you. They pass it on. They get thanked.

How it works, in the order your customers feel it.

  1. 01

    Turn it on in one call.

    Pick your thank-you. We invite your past customers by text or email, in your name, each with their own link.

  2. 02

    They pass it on.

    Friends get the offer you set, like 20% off their first job. You see every view and every booking.

  3. 03

    You say thanks.

    When the job is done and paid, approve Dana's $50 and it goes out by Venmo, PayPal, bank or gift card.

Spotless Home is an example business.

Everything word of mouth needs. Nothing it doesn't.

A link and QR for every customer that remembers who sent who.

Thank-yous that wait for the job, then go out once it's done and paid.

The Little Bird every Monday: who swore by you, who booked, what it cost.

Your crew counts too. A badge for every tech, a bonus when their QR books.

The poster and the posts, each one counted from view to booked job.

Spotless Home is an example business.

For the people who swear by you. Their words, their sign, their phone.

A note in their own words. Customers add a line to their link. Their friend sees it on your page, in a handwritten style.

Lawn signs for the customers who swear the loudest. Print-ready, each with that customer's own QR. You offer them and hand them out.

On their home screen. Customers can add your rewards page to their phone, so their link and thank-yous are one tap away.

Spotless Home is an example business.

“How did we do?” after every job. Honest reviews, never bought or filtered.

  • Your customer rates the visit from 0 to 10, on your page.
  • Everyone who answers is invited to leave a Google review, whatever their score. We never ask only happy customers.
  • We never pay for reviews, and a score never changes a thank-you.
  • Low scores go straight to you, so you can make it right.
  • Included in the plan.
Example: a customer rates a visit 4 out of 10 on the business's page and still gets the Google review button, and the owner gets an email. Spotless Home is an example business.

Google charges for the click. We charge for the job.

What one booked job cost, with the plan included. Thank-yous go out only when a friend books and the job is done and paid.

Swear By

Example business, last 90 days

$85.22

Google Ads

Typical, varies by market.

$233 to $472

Meta ads

Typical, varies by market.

No sourced cost per booked job

$43 to $46 a lead

Swear By: Spotless Home, an example business, 22 booked jobs in the last 90 days with 3 months of the $149 plan included ($64.90 a job in thank-yous alone). Google: Typical, varies by market: SearchLight 2026, $233 (Local Services Ads) to $472 (Google Ads) per paying customer, a lead that booked and paid. Meta: typical, varies by market: LocaliQ and WordStream's 2026 Facebook ads benchmarks and Focus Digital's 2026 report, $43 to $46 a lead. No sourced cost per booked job exists.

Work out your cost per job

In the app, Ad results puts your own Google and Meta numbers beside yours.

$149 a month. Plus the thank-yous you choose.

You choose the thank-you. Spotless Home, an example business, gives $50 once the job is done and paid.

No referred customer booked in your first 30 days live? We credit month two.

Swear By

$149/mo

Plus your ad spend. No fee per job. Your ad spend goes to your customers, at cost. Setup done with you.

  • A link and QR code for every customer
  • Your customer's note on their link, in their words
  • Texts from your own toll-free number
  • Thank-yous by Venmo, PayPal, bank or gift card
  • Crew badges and bonuses
  • A poster and ready-made posts
  • Lawn sign files, ready to print, with each customer's QR
  • Your rewards page on your customers' home screens
  • Review requests and “How did we do?” after every job
  • The Little Bird, your Monday email
  • Your cost per job beside Google and Meta
  • W-9s collected and a 1099 export
  • Text consent and state rules built in

Works with Zapier and CSV. Jobber and GoHighLevel coming soon.

Straight answers.

How many jobs will I get?

Fewer leads, more jobs. Google and Meta can bring more leads, and you pay for every one. Customer advertising brings fewer, and the thank-yous go out only for the friends who book. We won't promise a number: it grows with your customer list.

Should I stop my Google ads?

No. Run Swear By alongside them for a few months and compare what a booked job costs you on each. Ad results puts them side by side. Then put your budget where jobs cost less.

Is there a fee per job or a cut of sales?

No. You pay the same $149 a month however many jobs come in, and we never take a share of your sales.

Will my customers actually get paid?

Yes. Thank-yous come out of a reward wallet you fund ahead of time, so an earned one never depends on someone remembering to pay. Once its hold for refunds and cancellations passes, it approves itself up to the limit you set; bigger ones wait for your Say thanks. If the wallet runs low, we tell you. Your customer can always see where theirs is.

Is paying for referrals legal?

Generally, yes, with a few limits. Florida bars referral rewards on work paid by property insurance, like many storm-damage roofs, so Swear By won't pay those there. Texts go only to people who opt in. And the share text we write for your customers says they get a reward.

Do you ask for reviews?

Yes. After each job, your customer can rate the visit from 0 to 10, and everyone who answers is invited to leave a Google review, whatever their score. We never ask only happy customers, and we never pay for reviews. Low scores go straight to you. It's included in the plan.

What do my customers see?

A thank-you, then a “refer a friend” page in your name and colors, with a small “made with swear by” at the bottom. Robin only talks to you. Your customers never see the word “ad”, and neither do their friends.

Do I need a CRM?

No. We set it up with you, and your crew or office adds customers in a couple of taps, or from a spreadsheet. If you have a CRM, it can send finished jobs over.

Can I take my data with me?

Yes. Settings > Export gives you your people, referrals, rewards and payouts as CSV files, any time.

See what your past customers are worth.

A 20-minute call. We'll run the numbers on your last two years of jobs.

CRM you use
Trucks or crews

Only used to set up your demo. Privacy